Grow or Start a Business in

the Latin Dance Community

Are you now, or do you plan to be a…

Event Organizer






Venue Owner


 Great! Next question…

Are you unhappy with the size and quality of your dance community?

Are you dissatisfied with your current level of income?


Would you like to make a positive difference in the lives of lots of people?

If you answered YES to any of these

questions, then this is for you.

First Our Story

In 1998, Clara left The Bronx, New York and moved to Richmond, Virginia. After logging 8 hours a day as a corporate accountant, she wanted to dance Salsa. When she connected with the local Salsa scene she was not satisfied with what she found.

  • Events were not always well attended.
  • Online event calendars were not updated regularly.
  • Coordination between event leaders was poor or in conflict.
  • She got tired of having to drive 2 hours to DC to have a good night of dancing.

At a certain point she made the decision to get involved and become a part of the solution. She decided to start a business, and Salsa4Life was born. We have since moved to Portland, Oregon for the next phase of our lives and business.

Michael's Story
Magician Michael Douglas

Magician Michael Douglas

Contrary to popular belief, Michael is not Dominican. He is a mix of Kenyan, French, and English….read that as “no genetic advantage” when it comes to Latin dance. For many years he was an IT geek in corporate America. Now he’s a full-time Magician serving corporate and family audiences with his blend of stand-up comedy and magical astonishment. He also serves as webmaster, writer, and dance instructor for Salsa4Life. When he’s not doing that stuff, he has a side job as Clara’s husband.

Become A Part Of The Leadership Solution:

*** Face the Big Questions ***

*  How to find the right DJ’s?

*  How to overcome the fear of public speaking?

*  How do I connect with people when I’m a natural introvert?

*  What prices should I charge?

*  How to build confidence in my abilities?

*  How do I start a business and grow it quickly?

*  How do I advertise my classes and events to the public?

*  Where do I learn the computer and social media skills that I need?

*  How do I balance time between work, family and my new business?

Clara Found The Answers

14 Years of Business Success

“In 2006, making the decision to put away my fears and begin teaching and promoting was a turning point. Over time, I found the answers to the things that held me back. It took lots of time, energy, trial and error.”

Over the years, Salsa4Life has expanded and contracted multiple times to accommodate changes in Clara’s career interests and family needs. On the opening day of business, she had just one student. For many years we had over 75 students in our group classes each week. During our busiest years, we also taught a hand-full of private lessons weekly as well as hosted nine Salsa or Latin dance events at clubs and restaurants each month.

We currently teach a weekly class and occasional private lessons. Involvement as a leader in the Latin dance industry has allowed us to be a source of encouragement to an untold number of  dancers. It has also proved flexible so as to provide a respectable full-time income or part-time when we desired to scale the business up or down.

We have found the strategies to starting a business that a motivated person like you can use to enjoy this same success. Let’s get started today.

Weekly Studio Students

Annual Restaurant / Club Events

Annual Private Event Lessons

Annual Private Lessons

Clara Found The Answers

For a number of years, people have asked Clara directly, or have pulled me aside to ask this question…

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What are Clara’s secrets to starting a business making it grow?

In response, we’ve talked about sharing her secrets since 2009. Talk has finally turned to action. We are now producing all of the business start-up and growth training modules. 

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Gold arrow

We are immediately releasing these proven insider secrets to starting and growing a business related to the Latin dance industry as they are created.

You now have the chance to receive our first course: The Quick Start Guide to starting a business in the Latin dance community. You get it at no cost.

What You Can Expect When You Enroll Below

Social Media Marketing Secrets

Learn tips and tricks to help you get the most return on your effort.

5 Tips To Grow Attendance

We’ll walk you through at least 5 ways to get people there AND how to keep them coming back.

Software Tools

Learn about the software tools we use for flyer creation, email management, websites, tracking attendance and finances, and more.

How to Get Noticed

Learn the guidelines on how to create promotional pieces that get noticed online and in print. Find out about our top quality vendors for rock bottom prices.

Negotiating Strategy

Learn the negotiating strategies Clara uses in working with venue owners, other promoters, DJ’s etc.

Logo’s, Branding, Websites

We’ll discuss logo creation, online and offline branding, web design, and more.

Sounds good, right?

It Gets Better

If you have a Vision We will help you make it reality

Act Now!

This entire offer is restricted to the first 10 students.

Others will be added to a waiting list.

Why Are You Giving This Away For Free?

And Other Frequently Asked Questions


Why is it free?

In exchange for the free training modules, students agree to:

  1. Email us with feedback on how to make the training better.
  2. Students agree to email us a testimonial on how the training helped them.
  3. Students agree to share a link to the course in social media if they liked the course.

When will the free offer end?

It is free only to the first 10 students of our beta release during the spring / summer of 2020. After that the cost of the course will be $149 USD

How will you share the learning modules?


The training modules will be presented on a website. They will include the following content:

  • leadership articles
  • worksheets and written guides
  • video instruction
  • interviews with successful leaders
  • software demo’s
  • private Facebook group

Can I share this offer with someone else?


Yes, but the training is not for everyone.  If you know someone who is now or aspires to be a leader in the Latin dance community, then please send them a link to this page.

What are the requirements to stay involved?
  • You will need to send us feedback on the training modules.
  • You will need to take action towards starting or growing your Latin Dance Business.
  • You will need to participate in our private Facebook group.
  • Please do not take a training slot if you are not serious about growing. Others will want the spot you are taking if you are not serious.

Let’s Get Started

Sign up today to access the Quick Start Guide to starting and growing a business in the Latin dance community.

End the frustration with low turnout and small profits.

Become a part of a community of Latin dance business professionals.

We will never sell your information to any third parties and you can unsubscribe to our messages at any time with the link at the bottom of the email (but you won’t want to 😄).  View our full privacy policy.

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